SEO, or Search Engine Optimization is one of the most effective digital marketing tools that helps to improve traffic and ranking of your website on Search Engine Result Pages. The term SEO is derived by highly skilled digital marketers, and with the digitalization spreading its wings in nearly every sector, every business and industry type is familiar to the concept.
SEO and Search Engine Result Pages (SERPs) can be termed as a teacher-student relation. Wherein the SEO activities of optimizing your content is your homework and crawlers of the SERPs are like teachers who monitor your activities, check the content quality and recommend you on organic result pages. You can improve the quality of web traffic with the help of good optimization practice.
From the marketing point of view, SEO helps to increase brand awareness, its visibility, and customer engagement. When these activities help you to bring your site on top of the SERPs results, it will build trust amongst the customers towards your brand, and keep you ahead of the digital marketing competition. You will require a team of experienced SEO experts who will constantly review your site, revamp the content, and place relevant keywords in title, H1 tags, etc. They should discuss your strengths, weaknesses, and work towards its improvements.
Here are six tricks for efficient Search Engine Optimization:
SEO Friendly Website:
The more friendly you develop your site, the better would be the end results. You can make SEO friendly websites by including relevant keywords, improve load time, page speed and so on. There are various tools and techniques to find related keywords for your site. Google Ad words keyword planner will help you find ideal keywords related for your site. Other than this, use SEO Plugins on the back-ends so that they do basic SEO diagnose of your site time-on-time basis and identify the issues.
Right Keyword Placement:
Once you sort relevant keywords, the next thing is to make strategic keyword placement that will be easily visible by people, and make a good impact when engine crawlers are indexing your web content. A few places where you can plug-in relevant and core keywords include Title Tags, H1 Tags, Meta Descriptions, Body Content, URL, Graphics, and so on.
When you place photos on your site, be sure you include specific keywords in the filename. Fill the alternative text field with keyword-rich descriptions for the relevant pictures. Big images will reduce your page loading time so resize, compress images. Use keywords in the image title and caption or description.
You should try and keep your audience engaged on your website. If you want more people to visit your site and spend time, try to develop content that is more interacting and user-friendly. Don’t try to dictate or mandate things. The content should display customer concern and make them feel your product or service will be the perfect solution. There are online resources that can identify words that might be too difficult or complex to understand by the audience.
Fix Broken Links
Broken links can hamper your SEO ranking to a great extent. It makes a negative impression when the link lands your customer to an invalid website URL. You can use a dead link checker to identify the errors on your website. When you sign up or subscribe they will contact you anytime when your link goes dead. It will help you to monitor other sites as well. If you inform the webmaster of any other sites about a broken link, they might give a return favor.
Social Media Engagement
Social Media plays a major catalyst role for any form of business and it’s website. Indirectly, it helps you to improve your SEO rank. You can use Facebook, Instagram, Pinterest, Google+, etc. to build engaging content for the potential buyers. You can promote your products or services on these social media sites. It will give amazing results if you encourage social sharing activity as a regular part of your SEO strategy.