Marketing is all about creating brand awareness of your product or service to the potential audience. You have to connect with them at the right time and right place. It will eventually give you better visibility and help in boosting your sales. When you think about digital marketing, you will visualize everything from email to social media, website and mobile app. Thus, anything that has internet involved in it such as smartphones, tablets, computers, laptops, etc. are used for digital marketing. It’s an advertising canopy being displayed through electronic devices. There are online digital marketing as well as offline digital marketing tactics. Surprised! Don’t worry we’ll help you understand them in detail:
Offline Digital Marketing
In your day-to-day life, you have come across several offline digital marketing platforms and you haven’t realized it. Radio, TV and OOH media are the types of media which involve electronic device; however, termed as offline digital marketing. Electronic billboards are used by many agencies as an effective part of the advertisement but they are offline strategies. You don’t need an internet for this. Sometimes, when you visit any hotel and place an order through an electronic device, it can be categorized as offline digital marketing. Other than this there are print ads, banners, bus backs, hoardings, etc. which come under the category offline marketing strategy.
Online Digital Marketing
It’s is termed as online advertising or internet-based marketing. There are many types of digital marketing services from SEO to PPC, social media marketing and Content marketing. Let’s understand each of them in detail:
Search Engine Optimization (SEO) - It’s the process of optimizing your content. It is discovered by search engine crawlers that will eventually help your website rank higher on SERPs and drive more traffic towards it.
Search Engine Marketing (SEM) - It helps to promote your brand or business through paid advertising. These ads appear in different types of search engines like Google, Yahoo, Bing, etc. You pay the search engines to display your ads. While SEO helps to drive more traffic, SEM helps to put ads on the top position for potential customers.
Pay-per-click advertising (PPC) - Under PPC, advertisers will pay a specific fee every time one of their ads is clicked by the customers. Advertisers can bid for ad position (based on certain parameters) on search engines. The ad contains the keywords related to your business. A winning PC campaign takes a lot of planning and execution.
Social Media Marketing (SMM) - Social media is one of the most important part of our day-to-day lives. And tapping its true potential will help your brand get better reach and visibility. Facebook, Instagram, Pinterest, YouTube, LinkedIn are some of the prominent social media channels. You can gain traffic for your website with effective social media campaigns.
Content Marketing - It is about creating enriched content and posting it across various online channels such as blogs, websites, forums, or social media platforms. You should create content that is interesting and engaging with the audience. It should speak about the brand, its benefits, and meet the need of people. It shouldn’t sound promotional or dictating.
Mobile Advertisements - Nearly, everyone owns a smartphone in India, and it stands out to be an efficient medium to display your products or services. SMS, app downloads with special coupons, offers, and membership discounts are ways to target potential customers.
Email Marketing - It’s one of the effective forms of digital marketing that uses the email to spread marketing messages amongst the target audience. You can send it individually, or broadcast it with elusive designs, discounts, and develop a potential relationship with valued customers. It encourages customer loyalty, and drives repeat business.
Affiliate marketing, influencer marketing, Google advertising, viral marketing, backlinks, blogging are other forms of digital marketing services that can help you develop a potential customer base. Today, the marketing sector understands the value of digital marketing. They know how effective planning will hold a lion’s share in your brand awareness, its image building and foster your business growth. Thus, dive deep into the ocean of online marketing services and discover the pearls of joy and success, today!